Previous page Gramicci Global Content Spring/Summer '20


Gramicci approached us to create a series of assets that would help reinforce their position as a fashion brand whilst also retaining their roots in climbing.

Through research and reaching out to climbing communities around the world, we created a single piece of printed collateral, accompanied by 20 Instagram videos and 180 stills, forming the basis of a 6-month social media campaign.

Featuring real climbers, the work was produced and shot by us and a diverse team of photographers in Hawaii, Los Angeles, Upstate New York, London and Japan.

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